What Is A Blog Tour? And Should I Invest In One?

Photo by Carl Heyerdahl on Unsplash

According to penguin random house, a blog tour is:

“A blog tour is a set amount of time, usually a week or two, in which your book will be promoted across various websites and blogs. The dates are set in advance; each blog knows what material it will be posting, and the content should be unique to each blog.”

How does it work?

You contact several blogs at least 6 months in advance to see if they are willing to take part in your tour. Some may and some won’t.

You want to set the actual dates of the blog tour for the week before and the week after you release your book. You can make it longer or shorter than this. It all depends on how much you can commit to.

Keep notes about the dates, the content of each post. Is it a guest post? Is it a review or a Q&A or a giveaway? You also want to keep a list of what the giveaways are. Then don’t forget to include the name and contact information of each blogger.

Be sure to keep track of all your completed stops on your tour. Once it’s over send your thank you and any prizes for your giveaways.

Blog tour services:

Don’t have the time or knowledge on producing a book tour on your own? That’s ok I understand. It seems confusing to me as I was researching this topic.

Participating in the tour itself is time-consuming. So if you have to plan it all out, contact the blogs to set up with them on the tour. It is a lot harder and more time to do. Not everyone can do this.

But that’s ok. There is a solution to this. There are many different sites on the internet that offers their services to set up a blog tour for you. All you have to do is pay them to do it and then show up at each event on the tour.

Pricing varies depending on many factors. How long the tour will be and how many blog stops are on the tour. These are a couple of factors. If you want to know what companies are out there that you can get to do this for you then check this site out.

They have a comprehensive list of services. I have not tried any on the list. I have never actually been on a blog tour. And I am not an affiliate for this site.

You should go through the list and research the ones that sound promising. Then you can choose the one that fits your needs and budget.

How successful is it?

This is the question of the day. Well, I can’t say for sure one way or another. I have never participated in one. But I have read that they can be very useful and successful. Then I have heard of some have completely failed.

It depends on a few factors. How successful each blog is and the number of subscribers it has. Then it also depends on how good of a job the service does at setting it up. And then it depends on how much advertising you and the other blogs do about the tour.


  • It gets the word out about your book.
  • It can boost your book sales.
  • It can improve your ranking on Amazon.
  • It can generate reviews for your book.
  • It can help boost the sales of your other books.


  • It takes a lot of time and effort to put it together.
  • It takes a lot of time and effort to do the tour every day.
  • It can cost a lot of money to have one put together for you.
  • It can take a lot of time and effort to research how to do it all yourself.


So now that you know more about what a blog tour is and how it works. Do you think you are ready to take part in one yourself? If you believe that you are, then go for it. When it is all over message me to tell me how it went, how you did it, and if you think it was worth it. I would love to know.

Are you ready to begin email marketing but not exactly how to go about it? Well, you can join me in my free 7-day Email Marketing course. 

I will take you through the steps of picking your niche and building your list. I will also talk about creating email campaigns and marketing to your list.

I will also talk about what types of emails you can send and when to send them. 

So if your ready to take your business to the next level come and join me in my 7-day email marketing class.

All you have to do is to click here!


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